More about
Eliza

After spending 10 years in corporate life, juggling mat-leave stints and returning to work after babies, I knew there had to be a better way to do things.

I’ve always been naturally organised and in the detail, which is probably why I fell into an Executive Assistant role in the first place, and why I stayed in it for as long as I did. Turns out, being the person who remembers what everyone else forgot is a pretty transferrable skill.

What I noticed, both in corporate and my own life, is that most people aren’t actually bad at managing their time. They’re just doing five jobs at once with no support, and burning out because they’re trying to figure it out themselves by default.

But burning yourself out isn’t a requirement for doing good work. I believe you should be able to run a business and not drop the ball on everything else - school drop-offs, sports days, drinking your coffee while it’s hot or just having time for yourself.,

That’s the whole reason I do what I do. I’ve lived the juggle, corporate and otherwise, and I know exactly what it feels like when the admin, the systems or the day-to-day just take over. These days, I get to be the support I wish I had, helping business owners reclaim their time, so there’s actually room left for the business growth (and the rest).